VP Member Experience
Book is the Vice President of Member Experience at Makena Technologies, creators of the 3D social virtual world There.com. She has managed and developed a wide range of community-focused products over the past decade from message board forums and text-based chat rooms to immersive 3D virtual worlds. Over the course of her career, Book has created co-branded web sites for iVillage, served as the Vice President of Product Development at the ecommerce site Flooz.com, and managed large-scale moderation and reporting programs for entertainment industry clients such as AOL, MTV, The-N, Showtime, Country Music Television, and Martha Stewart Living Omnimedia. In 2003, she launched Virtual Worlds Review, a web-based guide to social virtual worlds. She has written several papers about the roles advertising, branding, and tourism play in these spaces.
Guest Speaker at the following State of Play conferences...