Speaker Profile
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Betsy Book VP Member Experience Makena Technologies |
Book is the Vice President of Member Experience at Makena Technologies, creators of the 3D social virtual world There.com. She has managed and developed a wide range of community-focused products over the past decade from message board forums and text-based chat rooms to immersive 3D virtual worlds. Over the course of her career, Book has created co-branded web sites for iVillage, served as the Vice President of Product Development at the ecommerce site Flooz.com, and managed large-scale moderation and reporting programs for entertainment industry clients such as AOL, MTV, The-N, Showtime, Country Music Television, and Martha Stewart Living Omnimedia. In 2003, she launched Virtual Worlds Review, a web-based guide to social virtual worlds. She has written several papers about the roles advertising, branding, and tourism play in these spaces. |
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Guest Speaker at the following State of Play conferences...
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