Social Media Policy and Toolkit

New York Law School Social Media Policy

I. Overview

The Social Media Policy is designed to provide New York Law School (“NYLS”) students, faculty, and staff members with clearly defined terms for social media use that is affiliated NYLS in any way. This policy is not intended to govern any Internet activities that are not associated with NYLS.

II. Definitions

“Content Managers” are those individuals assigned the responsibility by a department head, including the maintaining, monitoring, and moderating of a social media account.

“Official NYLS Social Media Accounts” are those accounts that are maintained exclusively by NYLS to attract prospective students, distribute information to students, alumni, and other constituents, and raise awareness of NYLS news and events.

“NYLS-Affiliated Social Media Accounts” are those accounts that represent the projects, centers, student groups, organizations, and internal departments of NYLS.

“Social Media” refers to any technology or platform that fosters interaction, discussion, and conversation among other people to build relationships and share information. These networks include, but are not limited to: blogs, Facebook, Twitter, LinkedIn, Flickr, and YouTube.

III. Official NYLS Social Media Accounts

Like most other educational institutions, NYLS is represented online in many Social Media networks by several official accounts. At this time, Official NYLS Social Media Accounts are available on the following networks:

  • Facebook.com/goNYLS
  • Flickr: NYLawSchool
  • LinkedIn: New York Law School Network (and Alumni Network)
  • Twitter: @NYLawSchool
  • YouTube.com/user/newyorklawschool

For a complete list of Official and Affiliated Social Media accounts, click here.

a. Ownership of Official NYLS Social Media Accounts

All Official NYLS Social Media Accounts are exclusively owned by NYLS, regardless of individual creator, operator, or Content Manager. All content posted and accumulated by NYLS Official Social Media Accounts is owned solely by NYLS, subject to the terms and conditions of the Social Media platform.

NYLS reserves the right to remove any content from its Official Social Media Accounts.

b. Management of Official NYLS Social Media Accounts

All Official NYLS Social Media Accounts are to be managed directly by members of the Office of Marketing & Communications. Additional Content Managers may be assigned from other departments of the law school with consent from the Office of Marketing & Communications.

IV. NYLS-Affiliated Social Media Accounts

Due to the growing number of programs, groups, and organizations that are sponsored by the law school, many groups may consider creating an NYLS-Affiliated Social Media Accounts.

a. Applying for an NYLS-Affiliated Account

All new Social Media accounts that are to be affiliated directly with NYLS should be created with the approval of the Office of Marketing & Communications. To apply for an account, please email communications@nyls.edu.

b. Ownership of NYLS-Affiliated Accounts

NYLS-Affiliated Social Media Accounts are exclusively owned by NYLS, regardless of individual creator, operator, or content manager. All content posted and accumulated by NYLS-Affiliated Accounts is owned solely by NYLS, subject to the terms and conditions of the Social Media platform.

NYLS reserves the right to remove any content from NYLS-Affiliated Accounts.

c. Management of NYLS-Affiliated Accounts

As designated by the department or department’s leadership, Content Managers are responsible for creating content and interacting with other users in Social Media communities as well as keeping existing content current and accurate. Content Managers are also responsible for maintaining compliance with all existing NYLS conduct policies, including the Student Code of Conduct, and other policies pertaining to the protection of confidential and other proprietary information of NYLS.

Any press or media inquiries received through NYLS-Affiliated Accounts should be directed to the Office of Marketing & Communications.

d. Use of NYLS Name and Insignias

When the name “New York Law School” is used on the Internet, it inherently affects the institution as well as other members of the NYLS community. Inappropriate use of the law school’s name, logos, or seal can reflect negatively on the school and members of its community and could result in disciplinary action, among other penalties.

As such, express permission is required to reproduce or use the NYLS logo or seal for any and all use in Social Media.

V. Violations and Enforcement

Violations of any state or federal law, of this Policy or any other policy at NYLS, including the Student Code of Conduct could result in disciplinary action or other penalties. Members of the NYLS community are expected to respect all intellectual property laws and be mindful of those restrictions when creating content for Social Media.

Reports of any violations should be made to the Office of Marketing and Communications. If NYLS is alerted of a violation, an investigation will be conducted and the violating content will be removed.