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Service Providers:
Subsequent images of key “nicotine binding sites” in the brain completed the picture. Taken together, these instructive, easy to grasp, and highly memorable visual displays quickly and effortlessly conveyed complex technical information that went to the heart of the plaintiffs’ claim, namely: that the defendants’ denials were groundless; their product, in essence a highly efficient nicotine delivery system, was manifestly designed to induce addiction – just as the plaintiffs’ trial experts had testified. Words alone could hardly offset the immediate and enduring impact that this kind of visual persuasion exerts on decision makers’ thinking and judgment.
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