• recognize the behavioral benefits of the strategic management in achieving the goals of an organization
• identify the dimensions of strategic management activities
• match the levels of strategic management with their characteristics
• match the components of the strategic management planning with their descriptions
• identify the implications of viewing strategic management as a process

Lesson: Defining Company Mission

The learner will:

• recognize the significance of a well-defined company mission
• select the components of a company mission
• identify the steps strategic makers take to achieve company responsibility for stakeholders

Lesson:  Internal Analysis

The learner will:

• identify the importance of conducting internal analysis
• identify the activities associated with functional approach in SWOT analysis
• sequence the steps in conducting value chain analysis
• select the comparison standard to use when examining internal strengths and weaknesses

Lesson:  External Environment

The learner will:

• identify the iimportance of a firm's concern about the external environment in strategy formulation
• match the remote environment factors with their examples
• select the forces in the industry environment that shape strategy
• identify the issues to be considered in industry analysis and competitive analysis
•  match the factors in the operating environment with their descriptions
• sequence the steps in conducting enviromental forecasting