AmHr: Speakers' Bios

Profile

As Assistant General Counsel for ESPN, Lisa handles all aspects of ESPN's new media business including ESPN.com, ESPN360, ESPN Mobile Properties and ESPN The Magazine.  Lisa negotiates and drafts license agreements involving the acquisition and distribution of content and she counsels ESPN's Ad Sales and other business units regarding intellectual property issues, advertising and promotions law, privacy law and ESPN's contractual rights with sports leagues and governing bodies.  In addition, Lisa oversees ESPN's fantasy games, sweepstakes and contests and works closely with ESPN's business units to develop promotional concepts in compliance with advertising and promotions law and ESPN's contractual rights.  Lisa also works closely with ESPN's television programming division on deals that involve both television and new media rights.

Lisa earned both a Bachelor's Degree and J.D. from St. John's University in 1985 and 1992, respectively.  From 1992 through 1999, she was a litigation and corporate securities associate at several boutique and mid-size law firms.  In 1997, Lisa set out to pursue her dream of working in sports by registering for sports marketing courses at New York University and joining (and networking through) various sports organizations.  Lisa earned a Certificate in Sports & Entertainment Marketing from New York University in June 1999.  In October 1999, she accepted a position as Executive Director of the Women's Professional Billiard Association (WPBA), where she consulted with ESPN to enhance WPBA programming features and spearheaded a marketing partnership between the WPBA and ESPN Zone, bringing increased exposure to the WPBA Classic 9-Ball Tour.  In March 2001, Lisa became a Staff Attorney in the legal department of NHL Enterprises, L.P., the licensing and marketing arm of the National Hockey League, where she handled NHL.com-related matters, corporate sponsorship agreements and fan development initiatives.  Lisa was a casualty of the NHL's massive lay-offs in September 2004 (prompted by the then-impending NHL lock-out), and subsequently joined ESPN in December 2004 in its New York office.