State of Play VI: Speakers' Bios

David Grundy Senior Lecturer and Programme Leader Accounting and Financial Management Newcastle Business School Northumbria University

Profile David Grundy joined the Newcastle Business School at Northumbria University as a Lecturer in 2002 after working in accounting roles in both the public sector and private sectors. He mainly teaches undergraduate Corporate Finance and International Business and became Business Studies Programme Leader in September 2005. David's main research interests are the strategic management of virtual goods in persistent online worlds, and he is currently studying for a PhD in this area.