Introduction

Advertising, Marketing, and Promotions Law

Advertising, Marketing, and Promotions Law

Advertising, Marketing, and Promotions Law

Marketing and marketing communications continue to play an increasingly significant role in today’s economy, and both in-house and outside counsel need to be well grounded in the laws, rules, and regulations that impact a company’s communications with consumers. This course explores the legal issues involved with modern marketing communications including: an overview of the FTC Act and state consumer protection statutes; specific regulatory initiatives such as the lottery and gambling laws, telemarketing, charitable solicitation, and email marketing; self-regulation of advertisers, including the television networks and the National Advertising Division of the Council of Better Business Bureaus and other industry associations; the distinction between commercial and First Amendment protected speech in the marketing context; and the appropriate uses of intellectual property in commercial advertising.

This is a substantive course that deals with law, theory and policy impacting corporate communications with consumers.

Recommended for the Following Professional Pathways: IP/Copyright and Trademark; Media, Entertainment, Sports, Fashion; Tech/Privacy; Corporate Transactions and Governance

Prerequisite: Introduction to Intellectual Property

2 Credits

PROFESSIONAL PATHWAYS

Business and Financial Services

Intellectual Property and Privacy

Government and Public Interest Law

General Practice / Chart Your Path

 

OTHER CRITERIA

Format

Credits

Graduation Requirements

X