Advertising, Marketing, and Promotions Law
Marketing and marketing communications continue to play an increasingly significant role in today’s economy, and both in-house and outside counsel need to be well grounded in the laws, rules, and regulations that impact a company’s communications with consumers. This course explores the legal issues involved with modern marketing communications including: an overview of the FTC Act and state consumer protection statutes; specific regulatory initiatives such as the lottery and gambling laws, telemarketing, charitable solicitation, and email marketing; self-regulation of advertisers, including the television networks and the National Advertising Division of the Council of Better Business Bureaus and other industry associations; the distinction between commercial and First Amendment protected speech in the marketing context; and the appropriate uses of intellectual property in commercial advertising.
This is a substantive course that deals with law, theory and policy impacting corporate communications with consumers.
Recommended for the Following Professional Pathways: IP/Copyright and Trademark; Media, Entertainment, Sports, Fashion; Tech/Privacy; Corporate Transactions and Governance
Prerequisite: Introduction to Intellectual Property